Augmenting Augmate: A Conversation with Bryan Feinberg

Recently we spoke to Bryan Feinberg, the CEO and Founder of NYC-based Blockchain Advisory Etheralabs and an advisor for Augmate.

He tells us about his career journey thus far, and his time here at Augmate.


1) Would you be able to tell us about your background and your endeavours outside of Augmate?

I’ve been around the venture capital space and early stage innovation for over 25 years now and built a number of successful businesses. A real focus on IT and innovation really started with the blockchain stuff back in 2014. I was tracking venture capital deployments of some of the worlds most influential investors at the time, and I started to map the industry out in the third quarter of 2014. Really tracking the first 1.3 billion that went into the industry, right across 86 different companies. I turned my head for a couple of quarters and the industry swelled to about 1700. In our kind of environment, we knew that there was something going on that we should be paying attention to, so we started an ecosystem about sixteen months ago called Ethera Labs. Ethera Labs started out as essentially a simple advisory for ICOs, as well as enterprises across the blockchain world. Then we started to develop our intelligence and our domain expertise. To date, we’ve done sixteen projects, Augmate happens to be one of them. All at different states of maturation, we’ve built solid relationships across the exchange, as well as the community level, which we all know is kind of a key factor for successful projects.

We started an OTC desk about three months ago, that is driving a whole new business for us. We’re literally out on the market place on a regular basis with a number of people that we have on our roster right now doing all sorts of different things on behalf of our clients.


2) What was it that personally interested you about Augmate as a company prior to joining the advisory board?

I saw a platform that could solve a problem of device management and the convergence of complex networks having to speak with each other. My first impression was the team, that was the first thing. They had what it took to build this billion dollar enterprise, and that’s what we look at. It’s not really where the company is right now, it’s where the potential is. This particular team, at this particular time, with this particular technology, created what I would say a very compelling opportunity. We’re supporters of the community and when we saw what they were delivering we were really impressed.


3) Would you be able to tell us about the benefits of the Augmate Connect platform?

This has to do with network management and the ability to get devices to connect with each other through a simple interface that allows the most important things that most networks are looking for. That is security, low latency, and the ability to have an analytic view over network dynamics. I think they’ve created this beautiful interface for all of that, with seamless integration across the connectivity front.


4) What are your thoughts on Augmate’s token sale and what benefits do you feel will come from it?

A company like Augmate represents, what I would say, a top shelf enterprise play in the blockchain space. It’s not a gambling platform, it’s not a gambling token. There is a real enterprise level there and I think it’s really attractive. The concept of tokenization depending on who the investor is, either they understand it, or they don’t understand it. It’s something that you can’t drill into somebody’s head overnight and then expect an investor to embrace it. In fact, there is a lot of push back right now, especially relating to the ambiguity of compliance across tokens and what they represent. Augmate are taking blockchain right now across the seamlessly, endless environment of enterprises that would be able to use their solution.


5) What is it that inspires you about being on the advisory board?

The opportunity to be able to participate with very smart people who are going out to solve a problem. We were humbled.