Our Team

Pete Wassell

Pete Wassell

CEO & Founder

Pete is the visionary behind Augmate, starting the company in 2012 and leading it to become the first and premiere management platform for wearable devices. As a former IBM executive, Pete ran multimillion dollar programs and startup projects and knows the importance of a scalable environment. He is an active speaker and his recent AWE presentation on the Industry 4.0 and IOT illustrates the interconnected necessity of humans and machines.

Dave Evans

Dave Evans

CTO

Former Chief Futurist for Cisco; and Co-founder and CTO at Stringify, a Silicon Valley, Internet of Things start-up. Dave is an expert on emerging technologies and holds numerous patents in the fields of connected cars, RFID, virtual people, mobile phone technology and more.

Dana Farbo

Dana Farbo

COO

Dana brings the knowledge of a marketer and customer experience to the role of operations where he ensures that the human is still an integral part of the system. He has built and sold companies, written a best-selling book on online marketing, is an Adjunct Professor at Fashion Institute of Technology in New York City, co-leads the world’s largest augmented reality meetup and has spoken at many technology events around the globe.

Eddie Quiroz

Eddie Quiroz

CIO

Eddie is an Internet serial entrepreneur and digital media evangelist with extensive information technology experience. He has led multiple IT projects from startup to completion, and is well versed in web-based systems architecture and database design. He is active across the investment community and is an adviser to both startup and emerging companies. He is an active board member of the MIT Angels of NYC and the MIT Enterprise Forum of NYC and holds a masters from MIT.

Thomas Miller

Thomas Miller

CXO & CMO

Thomas is an entrepreneurial creative, user experience and marketing professional with award-winning work on global brands and products. He speaks the languages spoken by developers, marketers, business strategists and creatives. At Augmate he manages the overall experience of products, services, and company communications.

Peter Orban

Peter Orban

Chief Commercial Officer

Peter is a strategic and digitally focused global marketing leader with agency, client and startup experience. He is an entrepreneurial business leader with significant P&L experience in strategic communications development across traditional, digital, direct and retail. With deep experience in CPG, automotive, telecommunication and varying levels in nearly every other category, Peter brings his innovative yet analytical thinking to all consulting challenges.

Brian Rogers

Brian Rogers

VP, Product

Brian is a serial entrepreneur having started several businesses in digital health, ecommerce, machine learning, and recently blockchain. Brian is also the co-Founder and Chairman of the Columbia Blockchain Alliance and Founder Machine Learning Society NY Chapter. Brian has managed product development teams for Harry Winston, 1-800 Flowers, UnitedHealth Group and founding Wilsons Leather’s ecommerce division. Brian has authored two patents. As an alumnus of Columbia University, he has guest lectured at the Columbia Business School.

Steven Tollen

Steven Tollen

VP, Brand Strategy & Communications

Steven is a marketing and brand strategy executive who brings a wealth of experience to our communications team. Prior to Augmate he was the Managing Director of the largest feature film post-production facility in New York. Before that he was a brand strategist at New York advertising agencies Creative Priority, Grey, Wells Rich Green, J. Walter Thompson and Chiat Day. He has been responsible for strategic planning and creative development for Sprint Business, Hertz, Proctor&Gamble, and Kraft Foods among others.

Gregory Rocco

Gregory Rocco

Investor Strategy & Communications

Gregory Rocco is a cryptocurrency communications expert and blockchain application specialist. He is the former editor in chief at investFeed – now active journalist in the space, and advises blockchain startups on token economics, sale structures, and marketing strategy.

Harv Lotko

Harv Lotko

Solutions Architect

Software architect that specializes in controls and policy engines. Augmate board member and advisor. Passionate about roadmap, process and systems building.

Advisors and Consultants

Clive Wang

Clive Wang

Mr. Wang is the CEO of digitlens. He also serves as advisor for multiple startup companies. He is a successful international entrepreneur in manufacturing, fashion industry, and supply chain. He currently lives in Los Angeles, but has conducted business globally. In the past five years, Mr. Wang also focused on Silicon Valley’s venture capital investment. He has participated Hanson Robotics and WiTricity’s early stage investment. Mr. Wang’s recent investment focus is in blockchain industry. He has successfully invested in blockchain focused technology startups including Ven, Icon, EOS, Selfley, Gifto Props, Eximchain, Fabcoin nkn, as well as Augmate. Mr. Wang’s successful investment experience, his international vision, and his deep knowledge of the Chinese manufacturing industry, service industry, and financial industry as well as the Chinese culture will help the company and investors on many different levels.

Ed Maguire

Ed Maguire

Ed Maguire is Insights Partner at Momenta Partners, a Connected Industry advisory, venture and executive search firm.  He has over 17 years of Wall Street experience in Investment Banking and Equity Research with deep domain expertise in Enterprise Software.   Prior to Momenta, Ed was Senior Research Analyst and Managing Director at CLSA Americas, LLC covering the software industry, technology and innovation, ranked #3 as top stock picker in Starmine in 2016. Prior finance roles include Investment Banking Coverage Officer and Research Analyst at Merrill Lynch and CIBC World Markets. He has appeared extensively in major media including CNBC, CNN, the Wall Street Journal, Bloomberg, BNN, NPR and other outlets. Ed holds a BA in Music from Columbia University and received his MBA from Rutgers University in Finance and Information Systems.

Kai Blache

Kai Blache

Prior to becoming a seasoned NYC and LA based VC and FinTech specialist, Kai was an Investment and Corporate Banker for 10+ years (from 2003 – 2012) at JPMorgan and BNP Paribas Bank in NYC. Now, he takes an active role investing, raising capital, consulting and working internally alongside several portfolio companies as President, CFO, Board Member and VP Finance and Investor Relations. Some of his portfolio companies include, TicketSocket, TicketGuardian, Sports Safety International, Augmate, One Paper Lane, Slyde, Digitzs, CrayPay, Shipsi and Crowdfun just to name a few.

Margaux Avedisian

Margaux Avedisian

Margaux Avedisian, also known as the Queen of Bitcoin is a prominent Bitcoin entrepreneur, comedian, and public relations practitioner. She is involved in several high-level bitcoin projects and has appeared in documentaries and on numerous panels. Margaux has helped co-found three Bitcoin exchanges (MonetaGo, Tradehill, Alphapoint), and has further advised over dozens of other leading Blockchain platforms through her work as Vice President at Transform Group, a premiere Blockchain PR and Advisory organization.

Joseph Daniels

Joseph Daniels

Partner, Co-Chair—Venture Capital and Emerging Companies Group at McCarter & English, LLP. Regularly advise a broad range of startups, venture-backed companies and VC funds, and have led hundreds of venture and strategic financing transactions. Handled over $5 billion of M&A and transactions.

Cristina Dolan

Cristina Dolan

Founder and CEO, InsureX. Cristina is an MIT Media Lab alumna and Internet pioneer with over two decades of experience building software, content, and Internet based businesses. She was a co-founder of OneMain.com, which grew to be the 10th largest ISP after a successful IPO (Acquired by Earthlink). She is a member of Forbes Technology Council and is Chair of the MIT Enterprise Forum in New York.

Benjamin Kraus

Benjamin Kraus

Benjamin Kraus is the founder, CEO, and Chairman of the Board to Kraus Industries. In 2013, he turned Kraus Industries into Asia’s first Bitcoin mining corporation. Kraus Industries became the 13th largest miner and creator of Bitcoins in the world surpassing all competitors in South East Asia. He advises the United Nations on digital currencies and blockchain technology. In 2015, he was invited to the United Nations Economic Business Advisory Council.

Bryan Feinberg

Bryan Feinberg

Bryan Feinberg is the CEO and Founder of Etheralabs, a NYC-based Blockchain Advisory. Bryan is a Licensed Investment Banker holding Series 7, 63 & 79 Finra licenses and is passionate and active across both the fintech and blockchain landscape.

Matt Garza

Matt Garza

Matt is an organizational executions expert, and has been equity investing in blockchain projects since 2014. He has advised on other projects including investFeed, where he specializes in building partnerships and providing guidance to established companies pivoting into the blockchain space. He understands the intricacies in performing Initial Coin Offerings/Token Generation Events to support the successful longevity of projects and their native tokens.

Xu Yang

Xu Yang

Xu is a crypto-enthusiast and activist, joining hands with multiple Chinese crypto communities to publicize good projects.

Outside Board of Directors

Stephen Pelletier

Stephen Pelletier

Steve is the Founder and a Director of VIAcode, a leading software development company and provider of manageability solutions for web applications with offices in USA, Canada, Russia, and Belarus with 100+ employees and growing. He is also a Member of ARC Angel Fund which invests in seed and early-stage companies with high growth potential. We focus primarily on Software, IT, Internet, Tech-Enabled Services, Business Services, Digital Media, Mobile, Healthcare IT, among others.

William Hickey

William Hickey

Bill is the former CEO and Chairman of Sealed Air and is an active investor in new technology. He graduated with a Bachelor’s Degree in Mechanical Engineering from the United States Naval Academy and got his M.B.A. from Harvard Business School in Finance and International Business.