About Our Team

Qualified, Experienced and Focused on Global Solutions


Pete Wassell

Founder, CEO

Pete is the visionary behind Augmate, starting the company in 2012 and leading it to become the first and premiere management platform for wearable devices. As a former IBM executive, Pete ran multimillion dollar programs and startup projects and knows the importance of a scalable environment. He is an active speaker and his recent AWE presentation on the Industry 4.0 and IOT illustrates the interconnected necessity of humans and machines.

Dana Farbo


Dana brings the knowledge of a marketer and customer experience to the role of operations where he ensures that the human is still an integral part of the system. He has built and sold companies, written a best-selling book on online marketing, is an Adjunct Professor at Fashion Institute of Technology in New York City, co-leads the world’s largest augmented reality meetup and has spoken at many technology events around the globe.

Eddie Quiroz


Eddie is an Internet serial entrepreneur and digital media evangelist with extensive information technology experience. He has led multiple IT projects from start-up to completion, and is well-versed in web-based systems architecture and database design. He is active across the investment community and is an adviser to both start-up and emerging companies. He is an active board member of the MIT Angels of NYC and the MIT Enterprise Forum of NYC and holds a masters from MIT.

Bob Visnov


Bob is Augmate’s senior technology strategist and CTO. His proficiency in business planning and technical and operational services for startups and larger organizations helps guide Augmate to smart roadmaps and implementation plans. Bob has deep experience with virtual and cloud infrastructures, mobile applications, social network interactivity, large data environments, information security, and operational processes. Bob has developed a blockchain-based mobile identity solution for organizations in the public sector.

Thomas Miller


Thomas is an entrepreneurial creative director and marketing professional with award-winning work on global brands and digital startup experience. He speaks the languages spoken by developers, marketers, business strategists and creatives. Thomas builds teams that bridge business needs and creates results-driven solutions.

Peter Orban

Chief Commercial Officer

Peter is a strategic and digitally focused global marketing leader with agency, client and startup experience. He is an entrepreneurial business leader with significant P&L experience in strategic communications development across traditional, digital, direct and retail. With deep experience in CPG, automotive, telecommunication and varying levels in nearly every other category, Peter brings his innovative yet analytical thinking to all consulting challenges.

Advisors and Consultants


Margaux Avedisian

Margaux Avedisian, also known as the Queen of Bitcoin is a prominent Bitcoin entrepreneur, comedian, and public relations practitioner. She is involved in several high-level bitcoin projects and has appeared in documentaries and on numerous panels. Margaux has helped co-found three Bitcoin exchanges(MonetaGo, Tradehill, Alphapoint), and has further advised over dozens of other leading Blockchain platforms through her work as Vice President at Transform Group, a premiere Blockchain PR and Advisory organization.

Joseph Daniels

Partner, Co-Chair—Venture Capital and Emerging Companies Group at McCarter & English, LLP. Regularly advise a broad range of startups, venture-backed companies and VC funds, and have led hundreds of venture and strategic financing transactions. Handled over $5 billion of M&A and transactions.

Cristina Dolan

Founder and CEO, InsureX. Cristina is an MIT Media Lab alumna and Internet pioneer with over two decades of experience building software, content, and Internet based businesses. She was a co-founder of OneMain.com, which grew to be the 10th largest ISP after a successful IPO (Acquired by Earthlink). She is a member of Forbes Technology Council and is Chair of the MIT Enterprise Forum in New York.

Benjamin Kraus

Benjamin Kraus is the founder, CEO, and Chairman of the Board to Kraus Industries. In 2013, he turned Kraus Industries into Asia’s first Bitcoin mining corporation. Kraus Industries became the 13th largest miner and creator of Bitcoins in the world surpassing all competitors in South East Asia. He advises the United Nations on digital currencies and blockchain technology.  In 2015, he was invited to the United Nations Economic Business Advisory Council.


Gregory Rocco

Gregory Rocco is a cryptocurrency communications expert and blockchain application specialist. He is the former editor in chief at investFeed – now active journalist in the space, and advises blockchain startups on token economics, sale structures, and marketing strategy.

Bryan Feinberg

Bryan Feinberg is the CEO and Founder of Etheralabs, a NYC Based Blockchain Advisory. Bryan is a Licensed Investment Banker holding is Series 7, 63 & 79 Finra licenses and is passionate and active across both the fintech and blockchain landscape.

Matt Garza

Matt is an organizational executions expert, and has been equity investing in blockchain projects since 2014. He has advised on other projects including investFeed, where he specializes in building partnerships and providing guidance to established companies pivoting into the blockchain space. He understands the intricacies in performing Initial Coin Offerings/Token Generation Events to support the successful longevity of projects and their native tokens.


Outside Board of Directors


Stephen Pelletier

Steve is the Founder and a Director of VIAcode, a leading software development company and provider of manageability solutions for web applications with offices in USA, Canada, Russia, and Belarus with 100+ employees and growing. He is also a Member of ARC Angel Fund which invests in seed and early-stage companies with high growth potential. We focus primarily on Software, IT, Internet, Tech-Enabled Services, Business Services, Digital Media, Mobile, Healthcare IT, among others.

William Hickey

Bill is the former CEO and Chairman of Sealed Air and is an active investor in new technology. He graduated with a Bachelor’s Degree in Mechanical Engineering from the United States Naval Academy and got his M.B.A. from Harvard Business School in Finance and International Business.

Harv Lotko

Harv brings a high performance technology architect perspective with an extensive history of successful delivery of global projects in the Securities industry and Fortune 500.